Working with a huge client like iCandy, while at re:act, was a great experience and a top project to work on from shoot to execution. The concept revolves around a clean, modern lifestyle aesthetic, and we really leaned into that with smooth text animations and fresh visuals that keep things engaging. A big part of the work was in video editing—cutting to the beat, color grading for that energetic feel.

We made sure everything ties back to launching the NEW ‘pip’ product, with clear, punchy instructions built right into the edits so viewers know exactly what to do next. It’s got that sleek, minimal aesthetic, but still full of energy.