AFC Drop & Shop
Commissioned from Arsenal FC to create an instructional video on the new benefit for their members, Matchday Drop & Shop. The idea is to create a bespoke experience for box members, giving them a chance to order any merch they need from the comfort of their seat and have it delivered the same game.
The Challenge:
Creating something that in keeps with Arsenal’s slick brand
but also getting the message across to fans, while also bringing exposure to the service on offer.
The Solution:
Using a simple step-by-step process which makes it easy to
follow, large copy instructions combined with merchandise on
offer and visual app walkthroughs, to make it as easy as possible
for the customer.
The result? A video which works across both 16:9 and 9:16 ratios, easy for the fans to find and access.