Trade. Invest.
Progress.
Working within a newly formed creative team, the task was simple - navigate IG through the next part of it’s journey. A global rebrand that brings the business smashing into the 21st Century.
With the help of design agency, Otherway, we started living, breathing and embodying the new brand. Then we had the challenge of a major roll out.
Building an iconic brand for IG means crafting a bold, consistent identity that people instantly recognise and trust.
A bold and confident masthead that remembers where we’ve been, but sets us up for the future.
We have always challenged
the status quo
Illustrations that inspire
Taking inspiration from the editorial world, which provokes curiosity and brings a layer of warmth.
Turning brand assets into ads that perform. Helping IG fuel progress with it’s storytelling.
Marketing roll-out
Supporting on motion which is full of energy, precision, and purpose. Movement reflects the brand concept of fuelling your progress, creating a sense of momentum in every interaction.
