While at re:act our client For Goodness Shakes decided to team up with Marvel (pun intended)
and assemble a partnership (theres two) which would run in parallel to the films launch and lean into FGS values and support their health mission.

The Challenge:
How to create an effective collaboration that consumers would resonate with, whilst being mindful of restrictions and guidelines from Disney.

The Solution:
A full OOH and social campaign which stands alone and won’t need to be avenged (last one, I promise).
A story about everyday heroes and the things they do throughout the day that give them a boost and challenges their routine. Whether thats taking the stairs, cycling in or walking the long way round
to the station, every active decision needs to be championed.